rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Mobile marketing
    sub title: how mobile technology is revolutionizing marketing, communications and advertising
  name:
    name part: Rowles, Daniel
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks and manuals
  origin info:
    place:
      place term: xxk
    place:
      place term: London
    place:
      place term: Philadelphia
    place:
      place term: New Delhi
    publisher: Kogan Page
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xii, 266 s. : il. ; 24 cm
  target audience: adult
  note: Daniel Rowles
  note: Obsahuje bibliografické odkazy a rejstřík
  subject:
    topic: mobil marketing
  subject:
    topic: internetový marketing
  subject:
    topic: telemarketing
  subject:
    topic: internetová reklama
  subject:
    topic: mobilní aplikace
  subject:
    topic: mobile marketing
  subject:
    topic: Internet marketing
  subject:
    topic: telemarketing
  subject:
    topic: Internet advertising
  subject:
    topic: mobile applications
  subject:
    topic: telemarketing
  classification: 658.8:621.395.721.5
  classification: 658.8:004.738.5
  classification: 658.8:654.15
  classification: 659.19
  classification: 004.9:621.395.721.5
  classification: (035)
  identifier: 9780749469382
  record info:
    record content source: DLC
    record creation date: 130815
    record change date: 20240829155454.0
    record identifier: 81506
    language of cataloging:
      language term: cze