rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing communications
    sub title: a European perspective
  name:
    name part: Pelsmacker, Patrick de
    name part: 1957-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Geuens, Maggie
    name part: 1969-
    role:
      role term: aut
  name:
    name part: Bergh, Joeri van den
    name part: 1971-
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xxk
    date issued: 2013
    copyright date: 2013
    edition: Fifth edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xxi, 615 stran : ilustrace ; 27 cm
  target audience: specialized
  note: Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
  note: "Always Learning"--Obálka
  note: Terminologický slovník
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: marketingová komunikace
  subject:
    topic: reklama a propagace
  subject:
    topic: marketing
  subject:
    topic: communication in marketing
  subject:
    topic: advertising
  subject:
    topic: marketing
  classification: 658.8:316.77
  classification: 659.1
  classification: 658.8
  classification: (075)
  identifier: 9780273773221
  identifier: 978-0-273-77324-5
  identifier: 978-0-273-79484-4
  record info:
    record content source: JHD001
    record creation date: 131021
    record change date: 20240829155452.0
    record identifier: 81501
    language of cataloging:
      language term: cze