Marketing communications : a European perspective - Pelsmacker, Patrick de, 1957-; Geuens, Maggie, 1969-; Bergh, Joeri van den, 1971- (Person, 2013)
"Always Learning"--Obálka
Terminologický slovník
Keywords: marketingová komunikace; reklama a propagace; marketing; communication in marketing; advertising; učebnice; textbooks