Staff View: Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

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Bibliographic Details
Main Authors:	Clow, Kenneth E. (Author), Baack, Donald (Author)
Format:	Book
Language:	English
Published:	Boston : Pearson, [2016]
Edition:	Seventh edition
Series:	Global edition
Subjects:	reklama a propagace marketingová komunikace advertising communication in marketing příručky handbooks, manuals, etc
ISBN:	9781292093635 1-292-09363-3
Physical Description:	496 stran : barevné ilustrace ; 28 cm


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