Staff View: Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

Saved in:

Bibliographic Details
Main Authors:	Clow, Kenneth E. (Author), Baack, Donald (Author)
Format:	Book
Language:	English
Published:	Boston : Pearson, [2016]
Edition:	Seventh edition
Series:	Global edition
Subjects:	reklama a propagace marketingová komunikace advertising communication in marketing příručky handbooks, manuals, etc
ISBN:	9781292093635 1-292-09363-3
Physical Description:	496 stran : barevné ilustrace ; 28 cm


LEADER	01674cam a2200457 i 4500
001	81500
003	CZ ZlUTB
005	20240829155452.0
007	ta
008	150511s2016 xxua e f 001 0 eng
020			\|a 9781292093635 \|q (brožováno)
020			\|z 1-292-09363-3
040			\|a StDuBDS \|b cze \|c StDuBDS \|d ZLD002 \|e rda
072		7	\|a 659 \|x Reklama. Public relations. Média \|2 Konspekt \|9 4
080			\|a 659.1 \|2 MRF
080			\|a 658.8:316.77 \|2 MRF
080			\|a (035) \|2 MRF
100	1		\|a Clow, Kenneth E. \|7 mzk2006337056 \|4 aut
245	1	0	\|a Integrated advertising, promotion, and marketing communications / \|c Kenneth E. Clow, Donald Baack
250			\|a Seventh edition
264		1	\|a Boston : \|b Pearson, \|c [2016]
264		4	\|c ©2016
300			\|a 496 stran : \|b barevné ilustrace ; \|c 28 cm
336			\|a text \|b txt \|2 rdacontent
337			\|a bez média \|b n \|2 rdamedia
338			\|a svazek \|b nc \|2 rdacarrier
490	1		\|a Global edition
500			\|a "Always Learning"--Obálka
504			\|a Obsahuje bibliografii a rejstřík
650	0	7	\|a reklama a propagace \|7 ph116035 \|2 czenas
650	0	7	\|a marketingová komunikace \|7 ph115228 \|2 czenas
650	0	9	\|a advertising \|2 eczenas
650	0	9	\|a communication in marketing \|2 eczenas
655		7	\|a příručky \|7 fd133209 \|2 czenas
655		9	\|a handbooks, manuals, etc \|2 eczenas
700	1		\|a Baack, Donald \|7 mzk2006337057 \|4 aut
830		0	\|a Global edition
910			\|a ZLD002
992			\|a BK \|b SK \|d 1
999			\|c 81500 \|d 81500
952			\|0 0 \|1 0 \|4 0 \|6 339138CLOWKE \|7 0 \|8 BOOK \|9 135633 \|a UTBZL \|b UTBZL \|c 006 \|d 2015-10-08 \|i 63690 \|l 2 \|o 339.138/CLOW,K.E. \|p 420010162391 \|q 2024-12-02 \|r 2024-11-01 \|s 2024-11-01 \|v 1735.00 \|w 2019-08-26 \|x N:nákup; \|x 20100831 \|y 04