Integrated advertising, promotion, and marketing communications
Saved in:
| Main Authors | , |
|---|---|
| Format | Book |
| Language | English |
| Published |
Boston :
Pearson,
[2016]
|
| Edition | Seventh edition |
| Series | Global edition
|
| Subjects | |
| ISBN | 9781292093635 1-292-09363-3 |
| Physical Description | 496 stran : barevné ilustrace ; 28 cm |
Cover
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 81500 | ||
| 003 | CZ-ZlUTB | ||
| 005 | 20240829155452.0 | ||
| 007 | ta | ||
| 008 | 150511s2016 xxua e f 001 0 eng | ||
| 020 | |a 9781292093635 |q (brožováno) | ||
| 020 | |z 1-292-09363-3 | ||
| 040 | |a StDuBDS |b cze |c StDuBDS |d ZLD002 |e rda | ||
| 072 | 7 | |a 659 |x Reklama. Public relations. Média |2 Konspekt |9 4 | |
| 080 | |a 659.1 |2 MRF | ||
| 080 | |a 658.8:316.77 |2 MRF | ||
| 080 | |a (035) |2 MRF | ||
| 100 | 1 | |a Clow, Kenneth E. |7 mzk2006337056 |4 aut | |
| 245 | 1 | 0 | |a Integrated advertising, promotion, and marketing communications / |c Kenneth E. Clow, Donald Baack |
| 250 | |a Seventh edition | ||
| 264 | 1 | |a Boston : |b Pearson, |c [2016] | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 496 stran : |b barevné ilustrace ; |c 28 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 490 | 1 | |a Global edition | |
| 500 | |a "Always Learning"--Obálka | ||
| 504 | |a Obsahuje bibliografii a rejstřík | ||
| 650 | 0 | 7 | |a reklama a propagace |7 ph116035 |2 czenas |
| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 9 | |a advertising |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 655 | 7 | |a příručky |7 fd133209 |2 czenas | |
| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 700 | 1 | |a Baack, Donald |7 mzk2006337057 |4 aut | |
| 830 | 0 | |a Global edition | |
| 910 | |a ZLD002 | ||
| 952 | |0 0 |1 0 |4 0 |6 339138CLOWKE |7 0 |8 BOOK |9 135633 |a UTBZL |b UTBZL |c 006 |d 2015-10-08 |i 63690 |l 3 |m 3 |o 339.138/CLOW,K.E. |p 420010162391 |r 2025-04-10 00:00:00 |s 2025-02-07 |v 1735.00 |w 2019-08-26 |x N:nákup; | 20100831 |y 04 | ||
| 992 | |a BK |b SK |d 1 | ||
| 999 | |c 81500 |d 81500 | ||