Integrated advertising, promotion, and marketing communications

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Bibliographic Details
Main Authors Clow, Kenneth E. (Author), Baack, Donald (Author)
Format Book
LanguageEnglish
Published Boston : Pearson, [2016]
EditionSeventh edition
SeriesGlobal edition
Subjects
reklama a propagace
marketingová komunikace
advertising
communication in marketing
příručky
handbooks, manuals, etc
ISBN9781292093635
1-292-09363-3
Physical Description496 stran : barevné ilustrace ; 28 cm

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Item Description:"Always Learning"--Obálka
Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9781292093635
1-292-09363-3
Physical Description:496 stran : barevné ilustrace ; 28 cm

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