Integrated advertising, promotion, and marketing communications

• Main Authors: Clow, Kenneth E. (Author), Baack, Donald (Author)
• Format: Book
• Language: English
• Published: Boston : Pearson, [2016]
• Edition: Seventh edition
• Series: Global edition
• Subjects: reklama a propagace; marketingová komunikace; advertising; communication in marketing; příručky; handbooks, manuals, etc
• ISBN: 9781292093635; 1-292-09363-3
• Physical Description: 496 stran : barevné ilustrace ; 28 cm
• Item Description: "Always Learning"--Obálka