Quantitative research methods for communication : a hands-on approach

• Main Authors: Wrench, Jason S. (Author), Thomas-Maddox, Candice (Author), Richmond, Virginia P., 1949- (Author), McCroskey, James C., 1936-2012 (Author)
• Format: Book
• Language: English
• Published: New York ; Oxford : Oxford University Press, [2013]
• Edition: Second edition
• Subjects: kvantitativní výzkum > metody; sociální komunikace; quantitative research > methods; communication; příručky; handbooks, manuals, etc
• ISBN: 9780199931804; 978-0-19-993183-5
• Physical Description: xii, 595 stran : ilustrace ; 26 cm + 1 CD-ROM

Table of Contents:

• An introduction to communication research
• Empirical research
• Research ethics
• Searching for previous research and APA style
• Research structure and literature reviews
• Variables
• Descriptive statistics
• Measurement
• Reliability and validity
• Survey research
• Content analysis
• Experimental design
• Sampling methods and replication
• Hypothesis testing
• Chi-square (X-p2-s) test of independence
• Independent samples t-tests
• One-way analysis of variance (ANOVA)
• Correlation
• Regression
• Advanced statistical procedures
• Presenting research
• Appendixes: A. Qualitative research
• B. Textbook questionnaire
• C. Open source statistical software alternatives