Quantitative research methods for communication : a hands-on approach
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| Main Authors | , , , |
|---|---|
| Format | Book |
| Language | English |
| Published |
New York ; Oxford :
Oxford University Press,
[2013]
|
| Edition | Second edition |
| Subjects | |
| ISBN | 9780199931804 978-0-19-993183-5 |
| Physical Description | xii, 595 stran : ilustrace ; 26 cm + 1 CD-ROM |
Cover
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| 100 | 1 | |a Wrench, Jason S. |7 utb2015884363 |4 aut | |
| 245 | 1 | 0 | |a Quantitative research methods for communication : |b a hands-on approach / |c Jason S. Wrench, Candice Thomas-Maddox, Virginia Peck Richmond, James C. McCroskey |
| 250 | |a Second edition | ||
| 264 | 1 | |a New York ; |a Oxford : |b Oxford University Press, |c [2013] | |
| 264 | 4 | |c ©2013 | |
| 300 | |a xii, 595 stran : |b ilustrace ; |c 26 cm + |e 1 CD-ROM | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a bez média |b n |2 rdamedia | ||
| 337 | |a počítač |b c |2 rdamedia | ||
| 338 | |a svazek |b nc |2 rdacarrier | ||
| 338 | |a počítačový disk |b cd |2 rdacarrier | ||
| 500 | |a Terminologický slovník | ||
| 504 | |a Obsahuje bibliografie a rejstřík | ||
| 505 | 0 | |a An introduction to communication research -- Empirical research -- Research ethics -- Searching for previous research and APA style -- Research structure and literature reviews -- Variables -- Descriptive statistics -- Measurement -- Reliability and validity -- Survey research -- Content analysis -- Experimental design -- Sampling methods and replication -- Hypothesis testing -- Chi-square (X-p2-s) test of independence -- Independent samples t-tests -- One-way analysis of variance (ANOVA) -- Correlation -- Regression -- Advanced statistical procedures -- Presenting research -- Appendixes: A. Qualitative research -- B. Textbook questionnaire -- C. Open source statistical software alternatives | |
| 650 | 0 | 7 | |a kvantitativní výzkum |7 ph451669 |x metody |2 czenas |
| 650 | 0 | 7 | |a sociální komunikace |7 ph116206 |2 czenas |
| 650 | 0 | 9 | |a quantitative research |x methods |2 eczenas |
| 650 | 0 | 9 | |a communication |2 eczenas |
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| 655 | 9 | |a handbooks, manuals, etc |2 eczenas | |
| 700 | 1 | |a Thomas-Maddox, Candice |7 utb2015884366 |4 aut | |
| 700 | 1 | |a Richmond, Virginia P., |d 1949- |7 mub2014843799 |4 aut | |
| 700 | 1 | |a McCroskey, James C., |d 1936-2012 |7 mub2014843798 |4 aut | |
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