rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Copywriting
    sub title: pište texty, které prodávají
  title info:
    title: Pište texty, které prodávají
  name:
    name part: Sálová, Anna
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Veselá, Zuzana
    name part: 1987-
    role:
      role term: aut
  name:
    name part: Šupolíková, Jana
    role:
      role term: aut
  name:
    name part: Jebavá, Lucie
    role:
      role term: aut
  name:
    name part: Viktora, Jiří
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xr
    date issued: 2015
    edition: 1. vydání
    issuance: monographic
  language:
    language term: cze
  physical description:
    form: print
    form: regular print
    extent: 232 stran : ilustrace, portréty ; 23 cm
  target audience: adult
  note: Anna Sálová, Zuzana Veselá, Jana Šupolíková, Lucie Jebavá, Jiří Viktora
  note: Terminologický slovník
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: reklamní texty
  subject:
    topic: internetový marketing
  subject:
    topic: internetová reklama
  subject:
    topic: advertising copy
  subject:
    topic: Internet marketing
  subject:
    topic: Internet advertising
  subject:
    topic: copywriting
  classification: 659.131.2
  classification: 658.8:004.738.5
  classification: 659.19
  classification: (035)
  identifier: 9788025145890
  record info:
    record content source: KMG001
    record creation date: 150915
    record change date: 20240829155357.0
    record identifier: 81174
    language of cataloging:
      language term: cze