|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
81174 |
| 003 |
CZ-ZlUTB |
| 005 |
20240829155357.0 |
| 007 |
ta |
| 008 |
150915s2015 xr ac e f 001 0 cze |
| 020 |
|
|
|a 9788025145890
|q (brožováno)
|
| 040 |
|
|
|a KMG001
|b cze
|d ZLD002
|e rda
|
| 072 |
|
7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
|
| 080 |
|
|
|a 659.131.2
|2 MRF
|
| 080 |
|
|
|a 658.8:004.738.5
|2 MRF
|
| 080 |
|
|
|a 659.19
|2 MRF
|
| 080 |
|
|
|a (035)
|2 MRF
|
| 100 |
1 |
|
|a Sálová, Anna
|7 utb2015886636
|4 aut
|
| 245 |
1 |
0 |
|a Copywriting :
|b pište texty, které prodávají /
|c Anna Sálová, Zuzana Veselá, Jana Šupolíková, Lucie Jebavá, Jiří Viktora
|
| 246 |
3 |
0 |
|a Pište texty, které prodávají
|
| 250 |
|
|
|a 1. vydání
|
| 264 |
|
1 |
|a Brno :
|b Computer Press,
|c 2015
|
| 300 |
|
|
|a 232 stran :
|b ilustrace, portréty ;
|c 23 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a Terminologický slovník
|
| 504 |
|
|
|a Obsahuje bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a reklamní texty
|7 ph116036
|2 czenas
|
| 650 |
0 |
7 |
|a internetový marketing
|7 ph137251
|2 czenas
|
| 650 |
0 |
7 |
|a internetová reklama
|7 ph137256
|2 czenas
|
| 650 |
0 |
9 |
|a advertising copy
|2 eczenas
|
| 650 |
0 |
9 |
|a Internet marketing
|2 eczenas
|
| 650 |
0 |
9 |
|a Internet advertising
|2 eczenas
|
| 653 |
0 |
|
|a copywriting
|
| 655 |
|
7 |
|a příručky
|7 fd133209
|2 czenas
|
| 655 |
|
9 |
|a handbooks, manuals, etc
|2 eczenas
|
| 700 |
1 |
|
|a Veselá, Zuzana,
|d 1987-
|7 utb2015886656
|4 aut
|
| 700 |
1 |
|
|a Šupolíková, Jana
|7 utb2015886644
|4 aut
|
| 700 |
1 |
|
|a Jebavá, Lucie
|7 utb2015886646
|4 aut
|
| 700 |
1 |
|
|a Viktora, Jiří
|7 utb2015886650
|4 aut
|
| 910 |
|
|
|a ZLD002
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 659SÁLOVÁA
|7 0
|8 BOOK
|9 135430
|a UTBZL
|b UTBZL
|c 006
|d 2015-09-23
|i 63690
|l 7
|m 8
|o 659/SÁLOVÁ,A.
|p 420010162131
|r 2024-10-22 00:00:00
|s 2024-09-05
|v 299.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659SÁLOVÁA
|7 0
|8 BOOK
|9 135431
|a UTBZL
|b UTBZL
|c 006
|d 2015-09-23
|i 63690
|l 20
|m 13
|o 659/SÁLOVÁ,A.
|p 420010162132
|r 2023-04-18 00:00:00
|s 2023-03-10
|v 299.00
|w 2019-08-26
|x N:nákup; | 20100831
|y 04
|
| 952 |
|
|
|0 0
|1 0
|4 0
|6 659SÁLOVÁA
|7 0
|8 BOOK
|9 135433
|a UTBZL
|b UTBZL
|c 006
|d 2016-10-19
|l 16
|m 11
|o 659/SÁLOVÁ,A.
|p 420010167614
|r 2024-01-05 00:00:00
|s 2023-12-07
|v 299.00
|w 2019-08-26
|x N:náhrada za 420010162133;
|y 04
|
| 992 |
|
|
|a BK
|b SK
|d 28
|
| 998 |
|
|
|a 006748675
|
| 999 |
|
|
|c 81174
|d 81174
|
