Marketing communications management : analysis, planning, implementation
Saved in:
| Main Author | |
|---|---|
| Format | Book |
| Language | English |
| Published |
London :
SAGE Publications Ltd,
2014
|
| Edition | Second edition |
| Subjects | |
| ISBN | 9780857027863 978-0-85702-787-0 |
| Physical Description | xv, 464 stran : ilustrace ; 27 cm |
Cover
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| 100 | 1 | |a Copley, Paul, |d 1952- |7 utb2015884059 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications management : |b analysis, planning, implementation / |c Paul Copley |
| 250 | |a Second edition | ||
| 264 | 1 | |a London : |b SAGE Publications Ltd, |c 2014 | |
| 264 | 4 | |c ©2014 | |
| 300 | |a xv, 464 stran : |b ilustrace ; |c 27 cm | ||
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| 500 | |a Terminologický slovník | ||
| 504 | |a Obsahuje bibliografie a rejstřík | ||
| 505 | 0 | |a Integrated marketing communications and its environment -- Theoretical underpinnings of marketing communications -- Buyer behaviour and relationships -- Managing the marketing communications mix -- The marketing communications industry -- Ethics and corporate social responsibility in marketing communications -- Advertising and branding -- Message creation and execution -- Traditional media: characteristics and planning -- Digital media: interaction and engagement -- Sales promotions -- Direct marketing -- Public relations -- Corporate communications -- Sponsorship -- Personal selling -- Marketing research and evaluation -- International marketing communications | |
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| 650 | 0 | 7 | |a marketingová komunikace |7 ph115228 |2 czenas |
| 650 | 0 | 7 | |a marketingový management |7 ph115229 |2 czenas |
| 650 | 0 | 9 | |a marketing |2 eczenas |
| 650 | 0 | 9 | |a communication in marketing |2 eczenas |
| 650 | 0 | 9 | |a marketing management |2 eczenas |
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