Marketing communications management : analysis, planning, implementation

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Bibliographic Details
Main Author Copley, Paul, 1952- (Author)
Format Book
LanguageEnglish
Published London : SAGE Publications Ltd, 2014
EditionSecond edition
Subjects
marketing
marketingová komunikace
marketingový management
communication in marketing
marketing management
učebnice
textbooks
ISBN9780857027863
978-0-85702-787-0
Physical Descriptionxv, 464 stran : ilustrace ; 27 cm

Cover

More Information
Item Description:Terminologický slovník
Bibliography:Obsahuje bibliografie a rejstřík
ISBN:9780857027863
978-0-85702-787-0
Physical Description:xv, 464 stran : ilustrace ; 27 cm

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