Description: Marketing communications management :

Marketing communications management : analysis, planning, implementation

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Bibliographic Details
Main Author:	Copley, Paul, 1952- (Author)
Format:	Book
Language:	English
Published:	London : SAGE Publications Ltd, 2014
Edition:	Second edition
Subjects:	marketing marketingová komunikace marketingový management communication in marketing marketing management učebnice textbooks
ISBN:	9780857027863 978-0-85702-787-0
Physical Description:	xv, 464 stran : ilustrace ; 27 cm

Description
Item Description:	Terminologický slovník
Bibliography:	Obsahuje bibliografie a rejstřík
ISBN:	9780857027863 978-0-85702-787-0