rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Handbook of marketing research methodologies for hospitality and tourism
  title info:
    title: Marketing research methodologies for hospitality and tourism
  name:
    name part: Nykiel, Ronald A.
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    date issued: 2007
    copyright date: 2009
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xi, 364 stran : ilustrace ; 27 cm
  table of contents: Part I.: Research and methodologies -- Ch. 1. Defining marketing research, market analysis, and applications -- ch. 2. Primary and secondary research data -- ch. 3. Qualitative research -- ch. 4. Quantitative research -- ch. 5. Integrative research -- Part II.: Market analysis and assessment -- ch. 6. Analyzing research findings and data -- ch. 7. Location analysis and site evaluation -- ch. 8. The design and components of a feasibility study -- ch. 9. Market assessment for development planning -- ch. 10. Assessing focal points and intuitive techniques -- Part III.: Marketing research applications -- ch. 11. Marketing research and testing -- ch. 12. Applying research to marketing strategy selection -- ch. 13. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying research to customer service and quality initiatives -- Part IV.: Planning and communications -- ch. 16. Preparing a research-based business review -- ch. 17. The strategic marketing planning process -- ch. 18. Effective presentation and communication of research findings -- Appendix I. Marketing intelligence information sources -- Appendix II. Marketing-related associations -- Appendix III. Top fifty U.S. research firms and web sites -- Appendix IV. Top twenty-five global research organizations and web sites.
  target audience: adult
  note: Ronald A. Nykiel
  note: Popsáno podle vázaného dotisku z roku 2015
  note: Terminologický slovník
  note: Obsahje bibliografii a rejstřík
  subject:
    topic: marketing cestovního ruchu
  subject:
    topic: pohostinská zařízení
  subject:
    topic: marketingový výzkum
  subject:
    topic: tourism marketing
  subject:
    topic: catering facilities
  subject:
    topic: marketing research
  classification: 338.487:658.8
  classification: 640.43/.46
  classification: 658.8:005.52
  classification: (035)
  identifier: 0789034263
  identifier: 9780789034267
  identifier: 978-1-138-83487-3
  identifier: http://www.loc.gov/catdir/toc/ecip072/2006034083.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip072/2006034083.html
  record info:
    record content source: DLC
    record creation date: 061013
    record change date: 20240829155224.0
    record identifier: 80939
    language of cataloging:
      language term: cze