@book{ Solr-80939, title = {Handbook of marketing research methodologies for hospitality and tourism}, author = {Nykiel, Ronald A.}, address = {New York ; London}, publisher = {Routledge}, year = {2009}, note = {Popsáno podle vázaného dotisku z roku 2015}, note = {Terminologický slovník}, url = {http://www.loc.gov/catdir/toc/ecip072/2006034083.html} }