Handbook of marketing research methodologies for hospitality and tourism

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Bibliographic Details
Main Author: Nykiel, Ronald A. (Author)
Format: Book
Language: English
Published: New York ; London : Routledge, 2009
Subjects:
marketing cestovního ruchu
pohostinská zařízení
marketingový výzkum
tourism marketing
catering facilities
marketing research
příručky
handbooks, manuals, etc
ISBN: 9780789034267 0789034263
978-1-138-83487-3
Physical Description: xi, 364 stran : ilustrace ; 27 cm

Cover

Table of contents

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100 1 |a Nykiel, Ronald A.  |7 vse2009498895  |4 aut 
245 1 0 |a Handbook of marketing research methodologies for hospitality and tourism /  |c Ronald A. Nykiel 
246 3 0 |a Marketing research methodologies for hospitality and tourism 
264 1 |a New York ;  |a London :  |b Routledge,  |c 2009 
264 4 |c ©2007 
300 |a xi, 364 stran :  |b ilustrace ;  |c 27 cm 
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500 |a Popsáno podle vázaného dotisku z roku 2015 
500 |a Terminologický slovník 
504 |a Obsahje bibliografii a rejstřík 
505 0 |a Part I.: Research and methodologies -- Ch. 1. Defining marketing research, market analysis, and applications -- ch. 2. Primary and secondary research data -- ch. 3. Qualitative research -- ch. 4. Quantitative research -- ch. 5. Integrative research -- Part II.: Market analysis and assessment -- ch. 6. Analyzing research findings and data -- ch. 7. Location analysis and site evaluation -- ch. 8. The design and components of a feasibility study -- ch. 9. Market assessment for development planning -- ch. 10. Assessing focal points and intuitive techniques -- Part III.: Marketing research applications -- ch. 11. Marketing research and testing -- ch. 12. Applying research to marketing strategy selection -- ch. 13. Applying research to brand strategy -- ch. 14. Applying research to pricing strategy -- ch. 15. Applying research to customer service and quality initiatives -- Part IV.: Planning and communications -- ch. 16. Preparing a research-based business review -- ch. 17. The strategic marketing planning process -- ch. 18. Effective presentation and communication of research findings -- Appendix I. Marketing intelligence information sources -- Appendix II. Marketing-related associations -- Appendix III. Top fifty U.S. research firms and web sites -- Appendix IV. Top twenty-five global research organizations and web sites. 
650 0 7 |a marketing cestovního ruchu  |7 ph572637  |2 czenas 
650 0 7 |a pohostinská zařízení  |7 ph115775  |2 czenas 
650 0 7 |a marketingový výzkum  |7 ph115230  |2 czenas 
650 0 9 |a tourism marketing  |2 eczenas 
650 0 9 |a catering facilities  |2 eczenas 
650 0 9 |a marketing research  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
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