Intercultural marketing and communications: an implementation on housing in Turkey, Czech Republic and Russia = Mezikulturní marketing a komunikace: implementace do bydlení v Turecku, České republice a Rusku : doctoral thesis summary

• Main Author: Ozdemir, Maia, 1976- (Dissertant)
• Format: Book
• Language: English
• Published: Zlín : Tomas Bata University in Zlín, 2015
• Series: Doctoral thesis summary
• Subjects: interkulturní marketing; interkulturní komunikace; bydlení; trh bydlení; spotřebitelské chování; intercultural marketing; intercultural communication; housing; housing market; consumer behavior; Turecko; Česko; Rusko (federace); Turkey; Czechia; Russia (Federation); disertace; teze; dissertations; abstracts
• ISBN: 9788074545030
• Physical Description: 40 stran : ilustrace ; 21 cm
• Item Description: "Study programme: P 6208 Economics and management"; 30 výtisků