rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Metodika efektivního event marketingu =
    sub title: The metodology of effective event marketing : teze disertační práce
  title info:
    title: Metodology of effective event marketing
  name:
    name part: Kotová, Eva
    name part: 1982-
    role:
      role term: creator
    role:
      role term: dis
  name:
    name part: Univerzita Tomáše Bati ve Zlíně
    name part: Fakulta managementu a ekonomiky
    role:
      role term: pbl
  type of resource: text
  genre: theses
  genre: disertace
  genre: teze
  genre: dissertations
  genre: abstracts
  origin info:
    place:
      place term: xr
    date issued: 2015
    issuance: monographic
  language:
    language term: cze
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 30 stran : ilustrace ; 21 cm
  target audience: specialized
  note: autor: Eva Kotová
  note: "Studijní program: Ekonomika a management. Studijní obor: Management a ekonomika"
  note: 30 výtisků
  note: Teze disertační práce (Ph.D.)--Univerzita Tomáše Bati ve Zlíně, Fakulta managementu a ekonomiky, 2014
  note: Obsahuje bibliografie a bibliografické odkazy
  note: České a anglické resumé
  subject:
    topic: event marketing
  subject:
    topic: event marketing
  classification: 658.8:394.4
  classification: (043.3)
  classification: (048.3)
  related item:
    title info:
      title: Teze disertační práce
    name:
      name part: Univerzita Tomáše Bati ve Zlíně.
  identifier: 9788074544965
  record info:
    record content source: BOA001
    record creation date: 150617
    record change date: 20240829155218.0
    record identifier: 80922
    language of cataloging:
      language term: cze