A social strategy : how we profit from social media

• Main Author: Piskorski, Mikołaj Jan, 1973- (Author)
• Format: Book
• Language: English
• Published: Princeton, New Jersey ; Woodstock, Oxfordshire : Princeton University Press, [2014]
• Subjects: internetový marketing; internetové sociální sítě > ekonomické aspekty; sociální média > ekonomické aspekty; Internet marketing; Internet social networks > economic aspects; social media > economic aspects; příručky; handbooks, manuals, etc
• ISBN: 9780691153391
• Physical Description: xii, 275 stran : ilustrace ; 24 cm

Table of Contents:

• The arc of the book
• Social failures and social solutions
• "Meet" platforms : eHarmony and Okcupid
• "Meet" platform : Twitter
• "Friend" platforms : Facebook and mixi
• "Meet" and "friend" platforms : LinkedIn & Friendster
• "Meet" and "friend" platform : MySpace
• Social strategies
• Low-cost "friend" social strategy at Zynga
• Low-cost "meet" social strategy at Yelp
• Social strategy at American Express
• Social strategy at Nike
• Building social strategy at XCard and Harvard Business Review
• Conclusions