rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: A
    title: social strategy
    sub title: how we profit from social media
  name:
    name part: Piskorski, Mikołaj Jan
    name part: 1973-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    date issued: 2014
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xii, 275 stran : ilustrace ; 24 cm
  table of contents: The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
  target audience: adult
  note: Mikolaj Jan Piskorski
  note: Obsahuje bibliografii (strana 259-266) a rejstřík
  subject:
    topic: internetový marketing
  subject:
    topic: internetové sociální sítě
    topic: ekonomické aspekty
  subject:
    topic: sociální média
    topic: ekonomické aspekty
  subject:
    topic: Internet marketing
  subject:
    topic: Internet social networks
    topic: economic aspects
  subject:
    topic: social media
    topic: economic aspects
  classification: 658.8:004.738.5
  classification: 004.738.5:316.472.4
  classification: 316.774:004.738
  classification: 33
  classification: (035)
  identifier: 9780691153391
  record info:
    record content source: DLC
    record creation date: 130910
    record change date: 20240829155212.0
    record identifier: 80907
    language of cataloging:
      language term: cze