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130910s2014 xxua e bf 001 0 eng |
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|a 9780691153391
|q (vázáno)
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|a xxu
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|a 658
|x Řízení a správa podniku
|2 Konspekt
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|a 33
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|a (035)
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|a Piskorski, Mikołaj Jan,
|d 1973-
|7 utb2015882789
|4 aut
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245 |
1 |
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|a A social strategy :
|b how we profit from social media /
|c Mikolaj Jan Piskorski
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264 |
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|a Princeton, New Jersey ;
|a Woodstock, Oxfordshire :
|b Princeton University Press,
|c [2014]
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300 |
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|a xii, 275 stran :
|b ilustrace ;
|c 24 cm
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336 |
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|a text
|b txt
|2 rdacontent
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|a bez média
|b n
|2 rdamedia
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|a svazek
|b nc
|2 rdacarrier
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|a Obsahuje bibliografii (strana 259-266) a rejstřík
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|a The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions
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|a internetový marketing
|7 ph137251
|2 czenas
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|a internetové sociální sítě
|7 ph553933
|x ekonomické aspekty
|2 czenas
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|a sociální média
|7 ph634112
|x ekonomické aspekty
|2 czenas
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|a Internet marketing
|2 eczenas
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|a Internet social networks
|x economic aspects
|2 eczenas
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|a social media
|x economic aspects
|2 eczenas
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|a příručky
|7 fd133209
|2 czenas
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|a handbooks, manuals, etc
|2 eczenas
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|a ZLD002
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|a BK
|b SK
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|6 339138PISKORSKIMJ
|7 0
|8 BOOK
|9 134959
|a UTBZL
|b UTBZL
|c 005
|d 2015-08-18
|o 339.138/PISKORSKI,M.J.
|p 420010159288
|r 2019-08-26
|v 676.00
|w 2019-08-26
|x N:nákup;
|y 01
|