@book{ Solr-80891, title = {Marketing cases from emerging markets}, editor = {Mutum, Dilip S.}, editor = {Roy, Sanjit Kumar}, editor = {Kipnis, Eva}, address = {Berlin}, publisher = {Springer}, year = {2014}, url = {http://www.loc.gov/catdir/enhancements/fy1314/2013943336-t.html} url = {http://www.loc.gov/catdir/enhancements/fy1314/2013943336-d.html} url = {http://www.loc.gov/catdir/enhancements/fy1314/2013943336-b.html} }