Marketing cases from emerging markets

• Other Authors: Mutum, Dilip S. (Editor), Roy, Sanjit Kumar (Editor), Kipnis, Eva (Editor)
• Format: Book
• Language: English
• Published: Berlin : Springer, 2014
• Subjects: marketing; zahraniční trhy; mezinárodní marketing; foreign markets; international marketing; případové studie; case studies
• ISBN: 9783642368608
• Physical Description: ix, 167 stran : ilustrace ; 25 cm