rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Cambridge marketing handbook: Communications
  title info:
    title: Communications
  name:
    name part: Bax, Steve
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Woodhouse, Paul
    role:
      role term: aut
  type of resource: text
  genre: handbook
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxk
    date issued: 2013
    copyright date: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 130 stran : ilustrace ; 18 cm
  target audience: adult
  note: Steve Bax & Paul Woodhouse
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: marketingová komunikace
  subject:
    topic: spotřebitelské chování
  subject:
    topic: communication in marketing
  subject:
    topic: consumer behavior
  classification: 658.8:316.77
  classification: 366.1
  classification: (035)
  identifier: 9780749470616
  record info:
    record content source: ZLD002
    record creation date: 150817
    record change date: 20240829155203.0
    record identifier: 80885
    language of cataloging:
      language term: cze