Handbook of consumer psychology

• Other Authors: Haugtvedt, Curtis P., 1958- (Editor), Herr, Paul, 1956- (Editor), Kardes, Frank R. (Editor)
• Format: Book
• Language: English
• Published: New York ; London : Psychology Press, Taylor & Francis Group, [2008]
• Series: Marketing and consumer psychology series
• Subjects: spotřebitelské chování; psychologie prodeje; marketing > psychologické aspekty; psychologie reklamy; consumer behavior; psychology of selling; marketing > psychological aspects; psychology of advertising; kolektivní monografie; collective monographs
• ISBN: 9780805856033 0-8058-5603-X
• Physical Description: xvi, 1273 stran ; 26 cm