rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: What great brands do
    sub title: the seven brand-building principles that separate the best from the rest
  name:
    name part: Yohn, Denise Lee
    name part: 1967-
    role:
      role term: creator
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    date issued: 2014
    copyright date: 2014
    edition: First edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: vii, 262 stran : ilustrace ; 24 cm
  table of contents: Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business
  target audience: adult
  note: Denise Lee Yohn
  note: Obsahuje bibliografické odkzy a rejstřík
  subject:
    topic: řízení značky
  subject:
    topic: obchodní značky
  subject:
    topic: brand management
  subject:
    topic: brand name products
  classification: 005:658.626
  classification: 658.626
  classification: (035)
  identifier: 9781118611258
  identifier: 978-1-118-82440-5
  identifier: 978-1-118-82433-7
  record info:
    record content source: DLC
    record creation date: 130808
    record change date: 20240829155131.0
    record identifier: 80541
    language of cataloging:
      language term: cze