Marketing for entrepreneurs and SMEs : a global perspective

• Main Authors: Konečnik Ruzzier, Maja (Author), Ruzzier, Mitja (Author), Hisrich, Robert D., 1944- (Author)
• Format: Book
• Language: English
• Published: Cheltenham, UK ; Northampton, MA : Edward Elgar, [2013]
• Subjects: marketing; malé a střední podniky; small and medium-sized enterprises; monografie; monographs
• ISBN: 9781783471751; 978-1-78195-596-3
• Physical Description: viii, 250 stran : ilustrace ; 24 cm