Strategic marketing : creating competitive advantage

Saved in:
Bibliographic Details
Main Authors: West, Douglas C. (Author), Ford, John B. 1949- (Author), Ibrahim, Essam (Author)
Format: Book
Language: English
Published: New York, NY : Oxford University Press, [2015]
Edition: Third edition
Subjects:
ISBN: 9780199684090
Physical Description: xxi, 571 stran : ilustrace ; 25 cm

Cover

Table of contents

Description
Bibliography: Obsahuje bibliografické odkazy a rejstřík
ISBN: 9780199684090