Strategic marketing : creating competitive advantage
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Main Authors: | , , |
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Format: | Book |
Language: | English |
Published: |
New York, NY :
Oxford University Press,
[2015]
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Edition: | Third edition |
Subjects: | |
ISBN: | 9780199684090 |
Physical Description: | xxi, 571 stran : ilustrace ; 25 cm |
Bibliography: | Obsahuje bibliografické odkazy a rejstřík |
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ISBN: | 9780199684090 |