Strategic marketing : creating competitive advantage

• Main Authors: West, Douglas C. (Author), Ford, John B. 1949- (Author), Ibrahim, Essam (Author)
• Format: Book
• Language: English
• Published: New York, NY : Oxford University Press, [2015]
• Edition: Third edition
• Subjects: strategický marketing; strategic marketing; učebnice; textbooks
• ISBN: 9780199684090
• Physical Description: xxi, 571 stran : ilustrace ; 25 cm