Strategic marketing : creating competitive advantage

Saved in:
Bibliographic Details
Main Authors West, Douglas C. (Author), Ford, John B. 1949- (Author), Ibrahim, Essam (Author)
Format Book
LanguageEnglish
Published New York, NY : Oxford University Press, [2015]
EditionThird edition
Subjects
strategický marketing
strategic marketing
učebnice
textbooks
ISBN9780199684090
Physical Descriptionxxi, 571 stran : ilustrace ; 25 cm

Cover

More Information
Bibliography:Obsahuje bibliografické odkazy a rejstřík
ISBN:9780199684090
Physical Description:xxi, 571 stran : ilustrace ; 25 cm

Similar Items