Communicating corporate social responsibility perspectives and practice

This book offers a ground-breaking collection of chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. After outlining a theoretical framework, the themed sections cover: (1) Communication in CSR: The Communicative Role, Strategy and Evaluation; (2) CSR Discourses an...

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Bibliographic Details
Other Authors Tench, Ralph, Sun, William, 1962-, Jones, Brian, 1963 January 22-
Format eBook
LanguageEnglish
Published Bingley, U.K. : Emerald, 2014.
SeriesCritical studies on corporate responsibility, governance and sustainability ; v. 6.
Subjects
Social responsibility of business.
Business communication.
Mass media and business.
elektronické knihy
electronic books
Online AccessFull text
ISBN9781783507962
ISSN2043-9059 ;
Physical Description1 online zdroj (xxvi, 429 p.) : ill.

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Table of Contents:
  • Introduction : CSR communication as an emerging field of study / Ralph Tench, William Sun, Brian Jones
  • Four aces : bringing communication perspectives to corporate social responsibility / Áyvind Ihlen, Steve May, Jennifer Bartlett
  • Communicating, connecting and developing social capital for organisations and their communities : benefits for socially responsive organisations / Joy Chia
  • Corporate social responsibility communication : towards a phase model of strategic planning / Bernd Lorenz Walter
  • Correlating leadership style, communication strategy and management fashion : an approach to describing the drivers and settings of CSR institutionalization / Lars Rademacher, Nadine Remus
  • A model for evaluating corporate environmental communication / Magnus Fredriksson, Eva-Karin Olsson
  • The role of corporate social responsibility in international investment law : the case of tobacco / Yulia Levashova
  • -A dialectical approach to analyzing polyphonic discourses of corporate social responsibility / Ganga S. Dhanesh
  • Brand heritage and CSR credentials : a discourse analysis of M&S reports / Deviraj Gill, Anne Broderick
  • Can one report be reached? The challenge of integrating different perspectives on corporate performance / Adrián Zicari
  • Communicating about integrating sustainability in corporate strategy : motivations and regulatory environments of integrated reporting from a European and Dutch perspective / Tineke Lambooy, Rosemarie Hordijk, Willem Bijveld
  • The responsibilities of social networking companies : applying political CSR theory to Google, Facebook and Twitter / Theresa Bauer
  • Twitter and its usage for dialogic stakeholder communication by MNCs and NGOs / Sarah Inauen, Dennis Schoeneborn
  • CSR online communication : the metaphorical dimension of CSR discourse in the food industry / Magdalena Bielenia-Grajewska
  • -Corporate social responsibility communication from the vedantic, dharmic and karmic perspectives / Balakrishnan Muniapan, Sony Jalarajan Raj
  • Sceptical employees as CSR ambassadors in times of financial uncertainty / Anastasios Theofilou, Tom Watson
  • Creating consumer confidence in CSR communications / Guido Berens, Wybe T. Popma
  • Quid pro quo? Dutch and German consumer responses to conditional and unconditional corporate giving initiatives in advertising / Brigitte Planken, Steef Verheijen.

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