Selling project management to senior executives framing the moves that matter

• Main Author: Thomas, Janice, 1959-
• Corporate Author: Project Management Institute
• Other Authors: Delisle, Connie L., 1965-, Jugdev, Kam, 1956-
• Format: eBook
• Language: English
• Published: Newtown Square, Pa. : Project Management Institute, c2002.
• Subjects: Project management.; Selling.; elektronické knihy; electronic books
• ISBN: 9781628700558; 9781880410950
• Physical Description: 1 online zdroj (vii, 158 p.) : ill.

Table of Contents:

• Study background
• Study methodology
• Phase I findings : why is it difficult to sell project management to senior executives?
• Phase II findings : demographics and practice
• Phase II findings : how do you sell project management to senior executives?
• Insights and future research directions
• Appendix A. Phase I interview instrument
• Appendix B. Phase II survey instrument
• Appendix C. Summary tables of phase II survey data.