Product innovation leading change through integrated product development
Saved in:
| Main Author | |
|---|---|
| Format | eBook |
| Language | English |
| Published |
Cambridge :
Cambridge University Press,
2005.
|
| Subjects | |
| Online Access | Full text |
| ISBN | 9780511111945 9781628702774 9780521842754 9780511541230 |
| Physical Description | 1 online zdroj (xiv, 625 p.) : ill. |
Cover
Table of Contents:
- pt. 1. Product innovation and strategic logic. Introduction to product innovation and new-product development
- Strategic logic of product innovation
- The new-product development process and organizational aspects
- pt. 2. Establishing the foundation: the conceptual level. Identifying new-product opportunities: Idea generation (phase 1)
- Concept development and selection (phase 2)
- NPD program definition (phase 3)
- Supplement to Chapter 6: Overview of financial-management techniques related to new-product development / Lou Gingerella
- pt. 3. Methods and techniques for analysis and decision making. Product/market considerations, integrated product design, and product architecture
- Supplement to Chapter 7: The strategic utilization of quality function deployment / Richard Picard
- Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign
- Production strategies and methods: operational and manufacturing implications / Edward D. Arnheiter
- Financial applications and implications
- pt. 4. The operational level and concluding remarks. Design and development (phase 4)
- Validation (phase 5)
- Supplement to Chapter 12: Rapid prototyping and stereolithography / Edward D. Arnheiter
- Pre-commercialization (phase 6) and the launch
- Concluding remarkes and insights about product innovation in the twenty-first century.