Product innovation leading change through integrated product development

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Bibliographic Details
Main Author: Rainey, David L., 1946-
Format: eBook
Language: English
Published: Cambridge : Cambridge University Press, 2005.
Subjects:
ISBN: 9780511111945
9781628702774
9780521842754
9780511541230
Physical Description: 1 online zdroj (xiv, 625 p.) : ill.

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Table of contents

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100 1 |a Rainey, David L.,  |d 1946- 
245 1 0 |a Product innovation  |h [elektronický zdroj] :  |b leading change through integrated product development /  |c David L. Rainey. 
260 |a Cambridge :  |b Cambridge University Press,  |c 2005. 
300 |a 1 online zdroj (xiv, 625 p.) :  |b ill. 
504 |a Includes bibliographical references and index. 
505 0 0 |g pt. 1.  |t Product innovation and strategic logic.  |t Introduction to product innovation and new-product development --  |t Strategic logic of product innovation --  |t The new-product development process and organizational aspects --  |g pt. 2.  |t Establishing the foundation: the conceptual level.  |t Identifying new-product opportunities: Idea generation (phase 1) --  |t Concept development and selection (phase 2) --  |t NPD program definition (phase 3) --  |g Supplement to Chapter 6:  |t Overview of financial-management techniques related to new-product development /  |r Lou Gingerella --  |g pt. 3.  |t Methods and techniques for analysis and decision making.  |t Product/market considerations, integrated product design, and product architecture --  |g Supplement to Chapter 7:  |t The strategic utilization of quality function deployment /  |r Richard Picard --  |t Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign --  |t Production strategies and methods: operational and manufacturing implications /  |r Edward D. Arnheiter --  |t Financial applications and implications --  |g pt. 4.  |t The operational level and concluding remarks.  |t Design and development (phase 4) --  |t Validation (phase 5) --  |g Supplement to Chapter 12:  |t Rapid prototyping and stereolithography /  |r Edward D. Arnheiter --  |t Pre-commercialization (phase 6) and the launch --  |t Concluding remarkes and insights about product innovation in the twenty-first century. 
590 |a Knovel Library  |b ACADEMIC - Industrial Engineering & Operations Management 
506 |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity 
650 0 |a New products. 
650 0 |a Product management. 
655 7 |a elektronické knihy  |7 fd186907  |2 czenas 
655 9 |a electronic books  |2 eczenas 
776 0 8 |i Print version:  |a Rainey, David L., 1946-  |t Product innovation.  |d New York : Cambridge University Press, 2005  |z 0521842751  |w (DLC) 2004054514  |w (OCoLC)55845630 
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