Product innovation leading change through integrated product development
Saved in:
Main Author: | |
---|---|
Format: | eBook |
Language: | English |
Published: |
Cambridge :
Cambridge University Press,
2005.
|
Subjects: | |
ISBN: | 9780511111945 9781628702774 9780521842754 9780511541230 |
Physical Description: | 1 online zdroj (xiv, 625 p.) : ill. |
LEADER | 03165cam a2200361 a 4500 | ||
---|---|---|---|
001 | 80048 | ||
003 | CZ ZlUTB | ||
005 | 20200530182540.0 | ||
006 | m o d | ||
007 | cr |n | ||
008 | 040701s2005 enka sb 001 0 eng d | ||
020 | |a 9780511111945 |q (ebook) | ||
020 | |a 9781628702774 |q (ebook) | ||
020 | |z 9780521842754 | ||
020 | |z 9780511541230 | ||
035 | |a (OCoLC)252490868 |z (OCoLC)63517898 |z (OCoLC)476101421 |z (OCoLC)613345029 |z (OCoLC)756841931 | ||
040 | |a MT4IT |b eng |c MT4IT |d OCLCQ |d TEFOD |d DKDLA |d OCLCQ |d IDEBK |d CUS |d OCLCQ |d OCLCF |d KNOVL | ||
100 | 1 | |a Rainey, David L., |d 1946- | |
245 | 1 | 0 | |a Product innovation |h [elektronický zdroj] : |b leading change through integrated product development / |c David L. Rainey. |
260 | |a Cambridge : |b Cambridge University Press, |c 2005. | ||
300 | |a 1 online zdroj (xiv, 625 p.) : |b ill. | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | 0 | |g pt. 1. |t Product innovation and strategic logic. |t Introduction to product innovation and new-product development -- |t Strategic logic of product innovation -- |t The new-product development process and organizational aspects -- |g pt. 2. |t Establishing the foundation: the conceptual level. |t Identifying new-product opportunities: Idea generation (phase 1) -- |t Concept development and selection (phase 2) -- |t NPD program definition (phase 3) -- |g Supplement to Chapter 6: |t Overview of financial-management techniques related to new-product development / |r Lou Gingerella -- |g pt. 3. |t Methods and techniques for analysis and decision making. |t Product/market considerations, integrated product design, and product architecture -- |g Supplement to Chapter 7: |t The strategic utilization of quality function deployment / |r Richard Picard -- |t Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign -- |t Production strategies and methods: operational and manufacturing implications / |r Edward D. Arnheiter -- |t Financial applications and implications -- |g pt. 4. |t The operational level and concluding remarks. |t Design and development (phase 4) -- |t Validation (phase 5) -- |g Supplement to Chapter 12: |t Rapid prototyping and stereolithography / |r Edward D. Arnheiter -- |t Pre-commercialization (phase 6) and the launch -- |t Concluding remarkes and insights about product innovation in the twenty-first century. |
590 | |a Knovel Library |b ACADEMIC - Industrial Engineering & Operations Management | ||
506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
650 | 0 | |a New products. | |
650 | 0 | |a Product management. | |
655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
655 | 9 | |a electronic books |2 eczenas | |
776 | 0 | 8 | |i Print version: |a Rainey, David L., 1946- |t Product innovation. |d New York : Cambridge University Press, 2005 |z 0521842751 |w (DLC) 2004054514 |w (OCoLC)55845630 |
856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=http://app.knovel.com/hotlink/toc/id:kpPILCIPD1/product_innovation__leading_change_through_integrated_product_development |y Plný text |
992 | |a BK |c KNOVEL | ||
999 | |c 80048 |d 80048 |