Extending the supply chain how cutting-edge companies bridge the critical last mile into customers' homes

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Bibliographic Details
Main Author Boyer, Kenneth Karel, 1967-
Other Authors Frohlich, Markham T., Hult, G. Tomas
Format Electronic eBook
LanguageEnglish
Published New York : American Management Association, ©2004.
Edition1st ed.
Subjects
Business logistics.
Grocery trade.
Retail trade.
elektronické knihy
electronic books
Online AccessFull text
ISBN9780814428177
9780814408360
9781601198525
Physical Description1 online zdroj (xvii, 252 pages) : illustrations

Cover

Table of Contents:
  • Introduction
  • the great divide between customers and retailers
  • Decoupled extenaed supply chains
  • Semi: Exteneded supply chains
  • Fully extended supply chains
  • Centralized extended supply chains
  • Strategy : meshing operational and marketing goals
  • Marketing : tapping customers' latent desires
  • Supply chain design : how to bridge the last mile
  • Information technology : facilitating learning and streamlining transactions
  • The future of the extended supply chain.

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