Demystifying marketing a guide to the fundamentals for engineers
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
Saved in:
| Main Author | |
|---|---|
| Corporate Author | |
| Format | eBook |
| Language | English |
| Published |
London, U.K. :
Institution of Engineering and Technology,
2007.
|
| Series | IET management of technology series ;
23. |
| Subjects | |
| Online Access | Full text |
| ISBN | 9780863417061 9780863418068 |
| Physical Description | 1 online zdroj (xiv, 200 p.) : ill. |
Cover
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| 100 | 1 | |a Forsyth, Patrick. | |
| 245 | 1 | 0 | |a Demystifying marketing |h [elektronický zdroj] : |b a guide to the fundamentals for engineers / |c Patrick Forsyth. |
| 260 | |a London, U.K. : |b Institution of Engineering and Technology, |c 2007. | ||
| 300 | |a 1 online zdroj (xiv, 200 p.) : |b ill. | ||
| 490 | 1 | |a IET management of technology series ; |v 23 | |
| 500 | |a Title from title screen. | ||
| 500 | |a Includes index. | ||
| 520 | |a The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given. | ||
| 590 | |a Knovel Library |b ACADEMIC - General Engineering & Project Administration | ||
| 506 | |a Plný text je dostupný pouze z IP adres počítačů Univerzity Tomáše Bati ve Zlíně nebo vzdáleným přístupem pro zaměstnance a studenty univerzity | ||
| 650 | 0 | |a Engineering services marketing. | |
| 650 | 0 | |a Engineering |x Management. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 710 | 2 | |a Institution of Engineering and Technology. | |
| 776 | 0 | 8 | |i Print version: |a Forsyth, Patrick. |t Demystifying marketing. |d London : Institution of Engineering and Technology, 2007 |z 9780863418068 |w (OCoLC)173499671 |
| 830 | 0 | |a IET management of technology series ; |v 23. | |
| 856 | 4 | 0 | |u https://proxy.k.utb.cz/login?url=http://app.knovel.com/hotlink/toc/id:kpDMAGFE0Q/demystifying_marketing__a_guide_to_the_fundamentals_for_engineers |
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