The Facebook guide to small business marketing

• Main Author: Ray, Ramon (Author)
• Format: Book
• Language: English
• Published: Indianapolis : John Wiley & Sons, Inc., [2013]
• Subjects: internetový marketing; internetová reklama; Facebook; malé a střední podnikání; Internet marketing; Internet advertising; small and medium-sized business; příručky; handbooks, manuals, etc
• ISBN: 9780470875209
• Physical Description: xxiv, 260 stran : barevné ilustrace ; 23 cm

Table of Contents:

• Learning Facebook basics
• Designing a business page
• Drawing more people to your page
• Making money on Facebook
• Creating Facebook events
• Using Facebook to generate local store foot traffic
• Catching media attention using Facebook
• Leveraging Facebook as a platform
• Creating and using Facebook apps
• Learning lessons from real businesses