Description: Consumer behaviour and branding :

Consumer behaviour and branding : perspectives from the fast food industry in different markets

Saved in:

Bibliographic Details
Main Authors:	Asamoah, Emmanuel Selase (Author), Chovancová, Miloslava, 1952- (Author)
Format:	Book
Language:	English
Published:	Žilina : Georg, 2013
Edition:	1st ed.
Subjects:	řízení značky spotřebitelské chování interkulturní management rychloobslužné restaurace brand management consumer behavior intercultural management fast food restaurants monografie monographs
ISBN:	9788081540530
Physical Description:	243 s. : il. ; 24 cm

Description
Bibliography:	Obsahuje bibliografii a rejstřík
ISBN:	9788081540530