rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Qualitative consumer & marketing research
  title info:
    title: Qualitative consumer and marketing research
  name:
    name part: Belk, Russell W.
    name part: 1945-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Fischer, Eileen
    name part: 1959-
    role:
      role term: aut
  name:
    name part: Kozinets, Robert V.
    name part: 1964-
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    date issued: 2013
    copyright date: 2013
    edition: First published
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 234 stran : černobílé ilustrace ; 25 cm
  abstract: "Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research. Whatever your background, this book will help you become a better researcher and help your research come alive for others."--Resumé vydavatele
  table of contents: Getting started : how to begin a qualitative research project -- Depth interviews -- Ethnography and observational methods -- Online observation and netnography -- Data collection aids -- Approaches to data analysis, interpretation and theory building for scholarly research -- Analysis, theory and presentation for managers -- Presenting, disseminating, and sharing -- Final thoughts
  target audience: adult
  note: Russell Belk, Eileen Fischer and Robert V. Kozinets
  note: Obsahuje bibliografii a rejstřík
  subject:
    topic: marketingový výzkum
  subject:
    topic: kvalitativní výzkum
  subject:
    topic: spotřebitelé
  subject:
    topic: marketing research
  subject:
    topic: qualitative research
  subject:
    topic: consumers
  classification: 658.8:005.52
  classification: 303.022
  classification: 366-05
  classification: (035)
  identifier: 9780857027665
  identifier: 978-0-85702-767-2
  record info:
    record content source: UKMGB
    record creation date: 120514
    record change date: 20240829154724.0
    record identifier: 77671
    language of cataloging:
      language term: cze