Description: Quantitative modelling in marketing and management

Quantitative modelling in marketing and management

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Bibliographic Details
Main Author:	Moutinho, Luiz, 1949- (Author)
Other Authors:	Huarng, Kun-Huang (Editor)
Format:	Book
Language:	English
Published:	New Jersey : World Scientific, [2013]
Subjects:	statistické modely matematické modely makroekonomické modely management marketing statistical models mathematical models macroeconomic models monografie monographs
ISBN:	9789814407717
Physical Description:	xxvi, 503 stran : ilustrace ; 24 cm

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ISBN:	9789814407717