Quantitative modelling in marketing and management

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Bibliographic Details
Main Author Moutinho, Luiz, 1949- (Author)
Other Authors Huarng, Kun-Huang (Editor)
Format Book
LanguageEnglish
Published New Jersey : World Scientific, [2013]
Subjects
statistické modely
matematické modely
makroekonomické modely
management
marketing
statistical models
mathematical models
macroeconomic models
monografie
monographs
ISBN9789814407717
Physical Descriptionxxvi, 503 stran : ilustrace ; 24 cm

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ISBN:9789814407717
Physical Description:xxvi, 503 stran : ilustrace ; 24 cm

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