rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: B2B social media book
    sub title: become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more
  name:
    name part: Bodnar, Kipp
    name part: 1982-
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Cohen, Jeffrey L.
    name part: 1965-
    role:
      role term: aut
  type of resource: text
  genre: bibliography
  genre: příručky
  genre: handbooks, manuals, etc
  origin info:
    place:
      place term: xxu
    date issued: 2012
    copyright date: 2012
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: xix, 218 stran : ilustrace ; 24 cm
  abstract: "Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth"--Resumé vydavatele
  target audience: adult
  note: Kipp Bodnar and Jeffrey L. Cohen
  note: Obsahuje bibliografické odkazy (strany 205-208) a rejstřík
  subject:
    topic: internetový marketing
  subject:
    topic: internetové sociální sítě
    topic: ekonomické aspekty
  subject:
    topic: sociální média
    topic: ekonomické aspekty
  subject:
    topic: Internet marketing
  subject:
    topic: Internet social networks
    topic: economic aspects
  subject:
    topic: social media
    topic: economic aspects
  classification: 658.8:004.738.5
  classification: 004.738.5:316.472.4
  classification: 316.774:004.738
  classification: 33
  classification: (035)
  identifier: 9781118167762
  record info:
    record content source: DLC
    record creation date: 110902
    record change date: 20240829154723.0
    record identifier: 77667
    language of cataloging:
      language term: cze