Staff View: Retail advertising and promotion

Retail advertising and promotion

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Bibliographic Details
Main Author:	Diamond, Jay, 1934- (Author)
Format:	Book
Language:	English
Published:	New York : Fairchild Books, [2011]
Subjects:	reklama a propagace prodej maloobchod advertising selling retail trade příručky handbooks, manuals, etc
ISBN:	9781563678981
Physical Description:	xvii, 430 stran : barevné ilustrace ; 28 cm


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020			\|a 9781563678981 \|q (brožováno)
040			\|a DLC \|b cze \|c DLC \|d DLC \|d ZLD002 \|e rda
072		7	\|a 659 \|x Reklama. Public relations. Média \|2 Konspekt \|9 4
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100	1		\|a Diamond, Jay, \|d 1934- \|7 utb2014814849 \|4 aut
245	1	0	\|a Retail advertising and promotion / \|c Jay Diamond
264		1	\|a New York : \|b Fairchild Books, \|c [2011]
264		4	\|c ©2011
300			\|a xvii, 430 stran : \|b barevné ilustrace ; \|c 28 cm
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655		9	\|a handbooks, manuals, etc \|2 eczenas
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