Retail advertising and promotion

• Main Author: Diamond, Jay, 1934- (Author)
• Format: Book
• Language: English
• Published: New York : Fairchild Books, [2011]
• Subjects: reklama a propagace; prodej; maloobchod; advertising; selling; retail trade; příručky; handbooks, manuals, etc
• ISBN: 9781563678981
• Physical Description: xvii, 430 stran : barevné ilustrace ; 28 cm