rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing
    sub title: an introduction
  name:
    name part: Armstrong, Gary
    role:
      role term: creator
    role:
      role term: aut
  name:
    name part: Kotler, Philip
    name part: 1931-
    role:
      role term: aut
  type of resource: text
  genre: programmed text
  genre: učebnice
  genre: textbooks
  origin info:
    place:
      place term: xxu
    date issued: 2015
    edition: Twelfth edition
    edition: Global edition
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: regular print
    extent: 672 stran : barevné ilustrace ; 28 cm
  target audience: adult
  note: Gary Armstrong, Philip Kotler
  note: "Autorized adaptation from the United States 12th edition, ISBN 978-0-13-345127-6 by Gary Armstrong and Philip Kotler, published by Pearson Education ©2015."--Rub titulní strany
  note: Terminologický slovník
  note: Obsahuje bibliografické odkazy, bibliografii a rejstřík
  subject:
    topic: marketing
  subject:
    topic: marketing
  classification: 658.8
  classification: 339.138
  classification: (075)
  identifier: 1-292-01678-7
  identifier: 9781292016788
  record info:
    record content source: ZLD002
    record creation date: 150511
    record change date: 20240829154715.0
    record identifier: 77347
    language of cataloging:
      language term: cze