http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
"Autorized adaptation from the United States 12th edition, ISBN 978-0-13-345127-6 by Gary Armstrong and Philip Kotler, published by Pearson Education ©2015."--Rub titulní strany
Obsahuje bibliografické odkazy, bibliografii a rejstřík