Marketing : an introduction - Armstrong, Gary; Kotler, Philip, 1931- (Pearson, 2015)
"Autorized adaptation from the United States 12th edition, ISBN 978-0-13-345127-6 by Gary Armstrong and Philip Kotler, published by Pearson Education ©2015."--Rub titulní strany
Terminologický slovník
Keywords: marketing; učebnice; textbooks