|
|
|
|
| LEADER |
01746nam a2200433 i 4500 |
| 001 |
77347 |
| 003 |
CZ ZlUTB |
| 005 |
20240829154715.0 |
| 007 |
ta |
| 008 |
150511s2015 xxua e p 001 0 eng d |
| 020 |
|
|
|a 9781292016788
|q (brožováno)
|z 1-292-01678-7
|
| 040 |
|
|
|a ZLD002
|b cze
|e rda
|
| 072 |
|
7 |
|a 658
|x Řízení a správa podniku
|2 Konspekt
|9 4
|
| 072 |
|
7 |
|a 37.016
|x Učební osnovy. Vyučovací předměty. Učebnice
|2 Konspekt
|9 22
|
| 080 |
|
|
|a 658.8
|2 MRF
|
| 080 |
|
|
|a 339.138
|2 MRF
|
| 080 |
|
|
|a (075)
|2 MRF
|
| 100 |
1 |
|
|a Armstrong, Gary
|7 xx0019665
|4 aut
|
| 245 |
1 |
0 |
|a Marketing :
|b an introduction /
|c Gary Armstrong, Philip Kotler
|
| 250 |
|
|
|a Twelfth edition
|
| 250 |
|
|
|a Global edition
|
| 264 |
|
1 |
|a Boston :
|b Pearson,
|c [2015]
|
| 264 |
|
4 |
|c ©2015
|
| 300 |
|
|
|a 672 stran :
|b barevné ilustrace ;
|c 28 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a bez média
|b n
|2 rdamedia
|
| 338 |
|
|
|a svazek
|b nc
|2 rdacarrier
|
| 500 |
|
|
|a "Autorized adaptation from the United States 12th edition, ISBN 978-0-13-345127-6 by Gary Armstrong and Philip Kotler, published by Pearson Education ©2015."--Rub titulní strany
|
| 500 |
|
|
|a Terminologický slovník
|
| 504 |
|
|
|a Obsahuje bibliografické odkazy, bibliografii a rejstřík
|
| 650 |
0 |
7 |
|a marketing
|7 ph115227
|2 czenas
|
| 650 |
0 |
9 |
|a marketing
|2 eczenas
|
| 655 |
|
7 |
|a učebnice
|7 fd133770
|2 czenas
|
| 655 |
|
9 |
|a textbooks
|2 eczenas
|
| 700 |
1 |
|
|a Kotler, Philip,
|d 1931-
|7 jn20011018131
|4 aut
|
| 910 |
|
|
|a ZLD002
|
| 992 |
|
|
|a BK
|b SK
|d 9
|
| 999 |
|
|
|c 77347
|d 77347
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 339138ARMSTRONGG
|7 0
|8 BOOK
|9 133438
|a UTBZL
|b UTBZL
|c 006
|d 2015-05-11
|l 20
|m 11
|o 339.138/ARMSTRONG,G.
|p 420010159241
|q 2025-01-06
|r 2024-10-24
|s 2024-10-24
|v 2265.00
|w 2019-08-26
|x N:nákup;
|x 20100930
|y 04
|
Save to List
Cite this
Export Record
Email this