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01746nam a2200433 i 4500 |
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77347 |
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CZ ZlUTB |
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20240829154715.0 |
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150511s2015 xxua e p 001 0 eng d |
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|x Řízení a správa podniku
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7 |
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|x Učební osnovy. Vyučovací předměty. Učebnice
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1 |
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|a Armstrong, Gary
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|4 aut
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| 245 |
1 |
0 |
|a Marketing :
|b an introduction /
|c Gary Armstrong, Philip Kotler
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| 250 |
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|a Twelfth edition
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| 250 |
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|a Global edition
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| 264 |
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1 |
|a Boston :
|b Pearson,
|c [2015]
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| 264 |
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4 |
|c ©2015
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| 300 |
|
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|a 672 stran :
|b barevné ilustrace ;
|c 28 cm
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| 336 |
|
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|a "Autorized adaptation from the United States 12th edition, ISBN 978-0-13-345127-6 by Gary Armstrong and Philip Kotler, published by Pearson Education ©2015."--Rub titulní strany
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| 500 |
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|a Terminologický slovník
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| 504 |
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|a Obsahuje bibliografické odkazy, bibliografii a rejstřík
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|a marketing
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|r 2024-10-24
|s 2024-10-24
|v 2265.00
|w 2019-08-26
|x N:nákup;
|x 20100930
|y 04
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