Marketing : an introduction

• Main Authors: Armstrong, Gary (Author), Kotler, Philip, 1931- (Author)
• Format: Book
• Language: English
• Published: Boston : Pearson, [2015]
• Edition: Twelfth edition
• Subjects: marketing; učebnice; textbooks
• ISBN: 9781292016788 1-292-01678-7
• Physical Description: 672 stran : barevné ilustrace ; 28 cm
• Item Description: "Autorized adaptation from the United States 12th edition, ISBN 978-0-13-345127-6 by Gary Armstrong and Philip Kotler, published by Pearson Education ©2015."--Rub titulní strany; Terminologický slovník