Marketing : an introduction

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Bibliographic Details
Main Authors Armstrong, Gary (Author), Kotler, Philip, 1931- (Author)
Format Book
LanguageEnglish
Published Boston : Pearson, [2015]
EditionTwelfth edition
Subjects
marketing
učebnice
textbooks
ISBN9781292016788 1-292-01678-7
Physical Description672 stran : barevné ilustrace ; 28 cm

Cover

More Information
Item Description:"Autorized adaptation from the United States 12th edition, ISBN 978-0-13-345127-6 by Gary Armstrong and Philip Kotler, published by Pearson Education ©2015."--Rub titulní strany
Terminologický slovník
Bibliography:Obsahuje bibliografické odkazy, bibliografii a rejstřík
ISBN:9781292016788 1-292-01678-7
Physical Description:672 stran : barevné ilustrace ; 28 cm

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