Entrepreneurial marketing : an effectual approach

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Bibliographic Details
Main Author Nijssen, Ed J., 1963- (Author)
Format Book
LanguageEnglish
Published Abingdon, Oxon ; New York, NY : Routledge, 2014
Subjects
marketingový management
marketing inovací
marketing management
innovation marketing
příručky
handbooks, manuals, etc
ISBN9780415722209
978-0-415-72221-6
978-1-315-85839-5
Physical Descriptionxii, 149 stran : ilustrace ; 22 cm

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Bibliography:Obsahuje bibliografii a rejstřík
ISBN:9780415722209
978-0-415-72221-6
978-1-315-85839-5
Physical Description:xii, 149 stran : ilustrace ; 22 cm

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