Entrepreneurial marketing : an effectual approach

• Main Author: Nijssen, Ed J., 1963- (Author)
• Format: Book
• Language: English
• Published: Abingdon, Oxon ; New York, NY : Routledge, 2014
• Subjects: marketingový management; marketing inovací; marketing management; innovation marketing; příručky; handbooks, manuals, etc
• ISBN: 9780415722209; 978-0-415-72221-6; 978-1-315-85839-5
• Physical Description: xii, 149 stran : ilustrace ; 22 cm