The guide to the product management and marketing body of knowledge

• Other Authors: Geracie, Greg (Editor), Eppinger, Steven D., 1961- (Editor)
• Format: Book
• Language: English
• Published: Carson City, Nevada : Product Management Educational Institute, [2013]
• Subjects: produktový management; marketingový management; životní cyklus výrobků; product management; marketing management; product life cycle; příručky; handbooks, manuals, etc
• ISBN: 9780984518500
• Physical Description: 345 stran ; 28 cm
• Item Description: Terminologický slovník