Fashion marketing & merchandising - Wolfe, Mary Gorgen, 1941- (Goodheart-Willcox, 2014)
Terminologický slovník
Obsahuje rejstřík
"Formerly published as The World of Fashion Merchandising"--Z rubu tit.s.
Keywords: móda; oděvy; módní doplňky; management prodeje; marketing; reklama a propagace; maloobchod; fashion; clothes; fashion accessories; sales management; advertising; retail trade; příručky; handbooks, manuals, etc