Fashion marketing & merchandising

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Bibliographic Details
Main Author: Wolfe, Mary Gorgen, 1941- (Author)
Format: Book
Language: English
Published: Tinley Park, Illinois : Goodheart-Willcox, c2014
Edition: 4th ed.
Subjects:
móda
oděvy
módní doplňky
management prodeje
marketing
reklama a propagace
maloobchod
fashion
clothes
fashion accessories
sales management
advertising
retail trade
příručky
handbooks, manuals, etc
ISBN: 9781619604926
Physical Description: 672 s. : il. ; 28 cm

Cover

Table of contents

LEADER 03015cam a2200601 a 4500
001 77208
003 CZ ZlUTB
005 20240829154644.0
007 ta
008 140425s2014 xxua e f 001 0 eng
020 |a 9781619604926  |q (váz.) 
040 |a DLC  |b cze  |c DLC  |d DLC  |d ZLD002 
072 7 |a 658  |x Řízení a správa podniku  |2 Konspekt  |9 4 
080 |a 391  |2 MRF 
080 |a 646.4  |2 MRF 
080 |a 646.48  |2 MRF 
080 |a 658.811  |2 MRF 
080 |a 658.8  |2 MRF 
080 |a 659.1  |2 MRF 
080 |a 339.37  |2 MRF 
080 |a (035)  |2 MRF 
100 1 |a Wolfe, Mary Gorgen,  |d 1941-  |7 utb2014818142  |4 aut 
240 1 0 |a World of fashion merchandising 
245 1 0 |a Fashion marketing & merchandising /  |c Mary G. Wolfe 
246 3 |a Fashion marketing and merchandising 
250 |a 4th ed. 
260 |a Tinley Park, Illinois :  |b Goodheart-Willcox,  |c c2014 
300 |a 672 s. :  |b il. ;  |c 28 cm 
500 |a Terminologický slovník 
500 |a Obsahuje rejstřík 
500 |a "Formerly published as The World of Fashion Merchandising"--Z rubu tit.s. 
505 0 |a The meaning of clothing and fashion -- Fashion movement -- Basic economic concepts -- Substance of the fashion industry -- Satisfying the fashion market -- Textile fibers and yarns -- Textile fabrics and finishes -- Using design in fashion -- The fashion design segment -- Ready-to-wear manufacturing -- Wholesale apparel marketing and distribution -- The retail segment -- Retail positioning -- Retail merchandise -- Planning to buy -- Merchandise buying -- Communicating information -- Concepts for successful selling -- Calculating financial results -- Service, safety, and security -- Fashion promotion through advertising and the press -- Visual merchandising -- Special event fashion shows -- A global perspective -- The latest fashion business trends -- Is a fashion career in your future? -- Textile and apparel careers -- Retail careers -- Promotion careers -- Entrepreneurship and other fashion-related careers 
650 0 7 |a móda  |7 ph123136  |2 czenas 
650 0 7 |a oděvy  |7 ph115566  |2 czenas 
650 0 7 |a módní doplňky  |7 ph123137  |2 czenas 
650 0 7 |a management prodeje  |7 ph137814  |2 czenas 
650 0 7 |a marketing  |7 ph115227  |2 czenas 
650 0 7 |a reklama a propagace  |7 ph116035  |2 czenas 
650 0 7 |a maloobchod  |7 ph122580  |2 czenas 
650 0 9 |a fashion  |2 eczenas 
650 0 9 |a clothes  |2 eczenas 
650 0 9 |a fashion accessories  |2 eczenas 
650 0 9 |a sales management  |2 eczenas 
650 0 9 |a marketing  |2 eczenas 
650 0 9 |a advertising  |2 eczenas 
650 0 9 |a retail trade  |2 eczenas 
655 7 |a příručky  |7 fd133209  |2 czenas 
655 9 |a handbooks, manuals, etc  |2 eczenas 
700 1 |a Wolfe, Mary Gorgen,  |d 1941-  |t World of fashion merchandising 
910 |a ZLD002 
992 |a BK  |b SK 
999 |c 77208  |d 77208 
952 |0 0  |1 0  |2 udc  |4 0  |6 339138WOLFEMG  |7 0  |8 BOOK  |9 133272  |a UTBZL  |b UTBZL  |c 006  |d 2015-04-23  |l 1  |m 1  |o 339.138/WOLFE,M.G.  |p 420010157306  |r 2024-02-09  |s 2023-12-15  |v 2184.00  |w 2019-08-26  |x N:nákup;  |y 04 

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