Fashion marketing & merchandising

• Main Author: Wolfe, Mary Gorgen, 1941- (Author)
• Format: Book
• Language: English
• Published: Tinley Park, Illinois : Goodheart-Willcox, c2014
• Edition: 4th ed.
• Subjects: móda; oděvy; módní doplňky; management prodeje; marketing; reklama a propagace; maloobchod; fashion; clothes; fashion accessories; sales management; advertising; retail trade; příručky; handbooks, manuals, etc
• ISBN: 9781619604926
• Physical Description: 672 s. : il. ; 28 cm
• Item Description: Terminologický slovník; Obsahuje rejstřík; "Formerly published as The World of Fashion Merchandising"--Z rubu tit.s.