Market : your way to growth : 8 ways to win

"With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your marke...

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Bibliographic Details
Main Authors: Kotler, Philip, 1931- (Author), Kotler, Milton (Author)
Format: Book
Language: English
Published: Hoboken, New jersey : John Wiley & Sons, c2013
Subjects:
strategický marketing
strategic marketing
monografie
monographs
ISBN: 9781118496404
978-1-118-51966-0
978-1-118-51964-6
978-1-118-51960-8
Physical Description: xxviii, 212 s. : il. ; 24 cm

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Table of contents

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246 3 |a Eight ways to win 
246 3 |a Market your way to growth 
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520 |a "With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy."--Resumé vydavatele. 
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