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130314s2014 xxua b 001 0 eng |
| 020 |
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|a 9781452261072
|q (brož.)
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| 040 |
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|
|a DLC
|b cze
|c DLC
|d DLC
|d ZLD002
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| 072 |
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7 |
|a 659
|x Reklama. Public relations. Média
|2 Konspekt
|9 4
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|a 659.1
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| 080 |
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|a (048.8)
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| 100 |
1 |
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|a Sheehan, Kim,
|d 1958-
|7 utb2015853973
|4 aut
|
| 245 |
1 |
0 |
|a Controversies in contemporary advertising /
|c Kim Bartel Sheehan
|
| 250 |
|
|
|a 2nd ed.
|
| 260 |
|
|
|a Los Angeles :
|b SAGE,
|c c2014
|
| 300 |
|
|
|a xvii, 311 s. :
|b il. ;
|c 24 cm
|
| 500 |
|
|
|a Terminologický slovník
|
| 504 |
|
|
|a Obsahuje bibliografii (s. 279-302) a rejstřík
|
| 650 |
0 |
7 |
|a reklama a propagace
|7 ph116035
|2 czenas
|
| 650 |
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|a advertising
|2 eczenas
|
| 655 |
|
7 |
|a monografie
|7 fd132842
|2 czenas
|
| 655 |
|
9 |
|a monographs
|2 eczenas
|
| 910 |
|
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|a ZLD002
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|d 2015-04-21
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